CHALLENGEDuring the Ganesha festival and other religious festivals in Maharashtra, there is tremendous amount of river pollution, because the devotees immerse all kinds of Nirmalyas in the river. The idols of POP and other hazardous chemicals are immersed in the river. Making these immersion spots (GHATS) severely polluted for years to come. “Nirmalya” means - God, Offering - flowers, prayer materials, decorative materials, spoiled food and fruits, etc.
Social For Action and Sakal Social Foundation started Nirmalya Collection - Awareness and Visarjan Ghats Cleanliness Campaign with the help of volunteers from the community. This campaign covered all the Ganesh Visharjan Ghats during Ganesh immersion throughout Maharashtra since 2006.