When you choose to crowdfund to get the capital you need for your business’s growth, your relationship with your customers changes into a purely transactional one into a deeper partnership.
Not only are your customers buying your product, but they’re also investing their own money into your business. On your end, you’re not just selling them a product, you’re also paying them back with your loan.
If a customer invests in your business, they’re not only more likely to continue to give you their business but are also more likely to tell their social network about your business. Why? Because now they have a stake in your success!
Related Blog: What is Crowdfunding: All You Need To Know
Crowdfunding for your Small Business/Startups In India
Starting a business may be an exciting process, but it costs money. When determining business startup costs, it’s important to be realistic. Things like office space, legal fees, payroll, business credit cards and other organizational expenses can really add up.
Online crowdfunding — raising smaller amounts of money from multiple backers — has become an increasingly common solution to this dilemma because it allows startups to reach out to a large number of potential investors at once.
Related Blog: Crowdfunding for Startups: Types, Benefits, Platform
12 Fantastic Benefits of Crowdfunding for Startups in India
If you’re looking into crowdfunding, you’re probably doing it for one major reason: to raise the capital you need. Crowdfunding is a great way of unlocking the funding you need for growth that otherwise might be difficult to attain. Instead of relying on a bank or scrimping and saving for years, you can use your community connections to reach your next step.
But, did you know that there are many benefits to crowdfunding that go beyond the money in your bank account?
Here are 12 benefits of crowdfunding for small business or startups in India.
Crowdfunding turns your customers into brand advocates
When you choose to crowdfund to get the capital you need for your business’s growth, your relationship with your customers changes into a purely transactional one into a deeper partnership.
Not only are your customers buying your product, but they’re also investing their own money into your business. On your end, you’re not just selling them a product, you’re also paying them back with your loan.
If a customer invests in your business, they’re not only more likely to continue to give you their business but are also more likely to tell their social network about your business. Why? Because now they have a stake in your success!
We call this new kind of customer a “brand advocate” because their relationship with you goes beyond just buying your product or service – it shows they’re a superfan and are interested in your success. It also is a very valuable tool in your business’s growth.
Crowdfunding strengthens your relationship with the community
Your business already makes an impact on your community just by existing. You provide goods, services, and experiences your customers can’t get anywhere else, whether you’re an independent craft brewery, a soap shop, or a yoga studio.
How can a crowdfunding campaign possibly make that relationship stronger? By allowing your neighbors, customers, and biggest fans the opportunity to invest in your business, you bring them into a much deeper kind of relationship than just a transactional one.
Also, you’ve got the potential to help your community build upon their own individual financial goals by paying them back through your Honeycomb Credit small business loan. That not only leads to a strong relationship but also helps build a more vibrant, financially empowered community.
Crowdfunding generates marketing buzz for your business
Another added benefit of crowdfunding is that it generates marketing buzz for your business. It does this in several different ways:
First, by creating a campaign page—which includes a professionally shot video, detailed story of you, your business, and your campaign, and all the little details about the financials – you have a chance to really tell your business’ story in a way that’s totally unique to other mediums.
Second, it will boost your campaign on our own social media, introducing your campaign to your network of thousands of investors. This is a great way to market your business to a national network of community-minded investors!
Thirdly, they offer the chance to do a pitch event for your campaign, allowing you to speak about the campaign in your own words and interact directly with interested investors.
Crowdfunding can lead to revenue growth
The winning combination of increased customer support, an infusion of capital, and marketing buzz leads to better business for those who crowdfund through Honeycomb. By increasing your business’s potential with your growth project, you’d expect some revenue growth, but Honeycomb helps give that growth a turbo boost.
On average, businesses that have crowdfunded have seen a 60% increase in revenue in a year after their campaign closed. That’s right: 60%.
Crowdfunding connects you to a network of potential collaborators
Easier access to capital
Online crowdfunding platforms allow entrepreneurs and companies to showcase their projects to a larger number of potential investors, as compared to conventional forms of capital raising.
Less pressure on the management
Unlike the conventional forms of financing, such as venture capital, equity crowdfunding does not result in a dilution of power within a company. Although the number of shares is increased, the involvement of a large number of investors means that power is not concentrated around a particular group of shareholders.
Lucrative returns
Although startups are inherently risky ventures, there is still a possibility that a company may become a unicorn and provide very lucrative returns to the investors.
It serves as a Market Research Tool
The free market research study is one of the best benefits of crowdfunding. It could help you save as much as it rewards you. The best test environment for your brand is your crowdfunding group, as they can help you determine the demand for your goods. If there are simply no sponsors for your perfect project, it’s a pretty good sign that there is no market for it.
A Free Portfolio
Consider befitting crowdfunding trends to keep the portfolio stable and well-diversified. Each direction has its advantages for investors, and you can also vote for crowdlending and equity investments. Stories of success make reading exciting, and there is a huge market for reporting coverage. Crowdfunding for startups in India is already a distinctive and hot business. Numerous active companies have seen more popularity and exposure as a consequence.
It is better than Conventional Fundraising.
Two of the most stressful processes any entrepreneur has to go through are applying for a loan or seeking other capital investments, particularly during the business’s initial phase. Today the entrepreneur can choose a crowdfunding platform, including business or non-profit fundraising, with captivating write-ups, graphics, and videos to get exposure and funding.
Trust
Investors are still searching for profitable enterprises. A great advantage is the vast number of individuals participating in your project; it shows venture capitalists that you have appeal and a substantial audience behind you. It is not unusual for crowdfunding ventures, after their campaigns, to gain more generous support from investors.
Is Crowdfunding Right for Your Startups?
Crowdfunding your business is a great funding option for entrepreneurs who are facing challenges funding and raising capital for their startups. Building a good crowdfunding campaign has other “side” advantages such as marketing your startup, and improving your SEO in the long run.
Summary
Crowdfunding aims to grow more and further with a range of multipurpose and advanced channels that know what to expect in the years to come.
Contemplate your financial knowledge, ambitions, and experience closely before heading to a crowdfunding portal to create investments.
Crowdfund Your Startup With Social For Action
The platform that you choose should also have some tips and resources that can help you make the most out of this process. Here at Social For Action, we can provide you with the help that you need in receiving the funding for your dream product.
Social For Action should be able to accommodate all of your needs as you attempt to grow your business.Start your Startup Fundraiser Today
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