Crowdfunding Tips For NGOs
Decided to fundraise on Social For Action?
Welcome to the team! If you’re in need of some inspiration, check out our hot tips below. Whether you’re planning on raising funds on your own, at work or in your local community, there is something to suit everyone.
With so many ways to raise money on Social For Action, we’ve got everything you need to make it happen, your way. Whether you want to go it alone or do something with your school, work or place of worship, you’ll find lots of fundraising inspiration.
6 Simple Tips to Engage Your Crowdfunding Campaign Donors
Want to succeed with your fundraising?! Then you need to pick the right ideas!
-Doing charitable work is available to all, so don’t be put off by the fact that you are unable to do some of the suggestions on this list. Some of the biggest fundraising drives have been those that take very little effort (the ice bucket challenge is a great example) but are fun and can be done by anyone regardless of physical ability.
1. Choose an online crowdfunding platform:
A crowdfunding campaign is directed by a goal. Therefore, it is important to pick a donation based crowdfunding platform that aligns with your goals. To make your campaign a success, your donors should trust the platform you are choosing. Most importantly, a reliable crowdfunding platform guarantees that your crowdfunding efforts are paid off. Social For Action aims to empower individuals and organizations with its platform. We believe in putting your needs first. Driven by a mission to be the voice of those who are unheard of, Social For Action efforts are focused on driving success to your campaign without any compromise. Social For Action ensures that your donors are updated about the status of the crowdfunding campaign they have volunteered for.
2. Invite them to an offline crowdfunding event:
Social media is an effective tool for crowdfunding campaigns. However, it is often not enough to drive donations. The attention span of a person scrolling through an app is limited. Therefore, it is critical to supplement your crowdfunding efforts with an offline campaign. In fact, most donors prefer interacting with individuals behind the scene before making any donations. This not only adds to your crowdfunding effort but may also be a great way to find important connections who share your mission. The easiest way to boost a slow crowdfunding campaign is to connect it with a local social event. This will allow your donors to engage with the community at large as well as contribute to your cause.
Let’s look at a common example – Say your charitable trust is running a crowdfunding campaign for health. You can collaborate with the event organizers of a local walkathon scheduled the following month. You can show your support in various manners by participating as a walker or by sharing the event in your network. A strategic alliance like this would help your donors understand the work you are doing and will improve the chances of their participation.
3. Go social:
Get the word out about your mission using social media. You may need to pick up some skills, but social media channels are the fastest ways to get eyeballs. You can use some of these techniques to drive the audience to your initiative:
Gifts or goodies: Adding a small gift, eg. a keychain or t-shirt is a great way to engage donors. In fact, in a few clicks, you can set up virtual gifts like stamps or badges using social media platforms like Facebook.
Share your work: Your donors use social media to keep themselves updated. Therefore, remember to share loads of photos and videos to promote your crowdfunding effort. A hashtag dedicated to your crowdfunding effort is also a great way to drive traffic.
4. Offer multiple donation channels:
To make the most of your mission, you will need to offer donors the choice to donate via a channel they prefer. This channel must be simple to use and share. Typically, most organizations prefer to accept donations on their not-for-profit’s site. However, you can consider alternate modes like digital payment, mobile wallets, merchandise, etc.
Mobile Wallets: With transactions moving digital, a great way to boost your donation based crowdfunding campaign is by using mobile wallets and other payment apps.
Merchandise: Merchandising is a great way to grab the attention of a potential donor. But merchandise also helps you connect with your donor as they serve as a constant reminder of their contribution to your organization and goals.
5. Stay in touch with your donors:
It is always a good idea to check on your donors and keep them updated about the progress they have contributed to (no matter how small!). You can use texts or emails to share important milestones or success stories. Newsletters are a great way to build a community of contributors to your mission. You can also include updates about ongoing projects, scheduled events, or a simple thank you note for their kind gesture!
6. Tell a story
The first step in engaging with your online community is telling your story. Every nonprofit has a vision, and you want to communicate yours in the best way possible. Whether this is through your website or social media pages, you should tell a compelling story using high-quality content.
Things to keep in mind as you tell your story include:
Who you’re impacting. Talk about the group of people you’re impacting and how you’ve made a difference, such as the animals for an animal charity or patients for breast cancer research.
Different types of media. Use a variety of media to convey your message, such as videos that explain the good your organization does and photos that highlight the impact you’ve made.
Your goals. Talk about where you want to go from here. What are your ultimate goals and how can you get there with your community’s help? Be ambitious but as specific as possible, too.
Telling a meaningful story that accurately portrays your mission is key to evoking empathy from others. Without offering a compelling reason to care about a cause, you’re less likely to receive contributions.
The Bottom Line
Public donations are one of the most important avenues of fundraising for an NGO/Individual. Once they are mobilised, the masses have the capability to support a social cause with all the wherewithal necessary to achieve social transformation. However, today’s busy lifestyles make it difficult for people to find the time, the opportunity, or the inclination to give back to society. Therefore, as a public spirited citizen, you must not only donate to NGO fundraising on your own, but also initiate fundraising activities for NGOs in India.
Social For Action believes in the power to make someone smile, to save someone’s life, to foster brilliant ideas, to make a social change and to be the impact you want to make in the world.
Social For Action has built an easy-to-use platform to transform individuals and non-profit giving sector. We offer the best online tools to mobilize the crowd towards great ideas and projects and get good things done fast.
Making an impact by working together!
Post a Comment